Jobs-to-be-Done Interviews: Master the JTBD Method

Mastering Jobs-to-be-Done Interviews

Learn why your customers really buy - from the people who crafted the framework. A hands-on JTBD course. Walk away confident in your interview skills, and armed with what it takes to turn interviews into product ideas that you and your team can ship.

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Course curriculum

1. Welcome to the Course
2. What is Jobs-to-be-Done?
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3. Why Study Switching?
1. The Four Forces Framework
2. The Four Forces in Action
1. How to Listen to an Interview
2. Sarah's Laptop Bag Purchase
3. Debrief Sarah's Interview
1. The Struggling Moment
1. Roxana's Airbnb Reservation
2. Immediate Post-Interview Thoughts
3. The Four Forces
1. An Introduction to The Timeline
2. Passive and Active Looking
3. Taking Notes During an Interview
1. Setting Up the Interview: The First Two Minutes
2. Dealing with "I can't remember"
3. Keeping an Open Mind
4. Their Story Their Language
5. Finding the Right People to Interview
6. Doing Your First Interview
7. Analyze Your First Practice Interiew
1. Brian's Mattress Purchase
2. Analyzing a Switch That Builds Slowly
1. Applying JTBD in B2B
2. The CRM Purchase Interview
3. Analyzing a B2B Interview
4. Recruting for B2B Interviews
1. Satisfaction
2. Finding Opportunities in the Little Hire
1. Time To Do Your Second Interview
2. Tip: Connecting the Wrong Dots
3. Tip: Pause and Recant
4. Tip: Avoid the Psych Eval
5. Tip: Enlist an Interview Partner
6. Conduct Your Second Interview
7. Compare Your Two Interviews
1. Synthesizing Across Interviews
2. From Jobs to Product Decisions
3. JTBD in Your Organization
1. What to do Next

About this course

$400.00
41 lessons
5.5 hours of video content

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Mastering Jobs-to-be-Done Interviews

Course curriculum

Welcome & Foundational Concepts

The Forces of Progress

First Interview: Sarah's Laptop Bag

The Struggling Moment

Second Interview: Roxana's Airbnb Reservation

The Timeline

Your First Interview

Second Interview: Brian's Mattress

B2B Jobs-to-be-Done

Satisfaction and Post-Purchase

Practice Interview #2

From Interviews to Action

Wrap Up & Next Steps

About this course

Discover your potential, starting today